Expand Your Brand With Embroidered Workwear
No matter the size of your business, there are improvements to be had. For marketing purposes, branding is the most influential motivator in helping potential customers to remember your company.
Just to take one example of embroidered workwear in action for marketing take a look how Dominos pizza dominated the home pizza delivery space super fast and effective. Every interaction a customer had with the brand, the company name and logo was prominent, from the delivery vehicle to the headgear worn by staff, on the premises. Not only in the headwear, but in the blue and red brand coloured uniforms too. It is the same with Asda, Wilkinson and every other high street 'brand'.
It's a lesson in marketing that we can all learn from.
Consistency matters across the board.
Ask yourself this...
Have you ever been in a supermarket, asked for assistance, only to find out the person didn't work there?
Embarrassing when it happens, and a way that retailers avoid customer embarrassment is by issuing staff with embroidered workwear.
On the branding side of the business, outdoor workers whether independent traders, or major construction companies, it's even more effective, because you're already in the public eye.
When people are passing, you may be wearing a high visibility vest, perhaps cutting grass, but does that tell people what company you're working for?
It's better to have that same safety workwear, embroidered with the company name, and even more powerful is to have your logo, company name, or even website details visible. You're wearing safety workwear anyway, so you may as well make the most out of it.
All that's made possible with custom embroidered workwear
Whatever service you're offering, you'll probably agree that leads are the most important part of your marketing. The most powerful leads are the ones that come directly to you. Not through cold calling.
Using embroidered workwear gives you the competitive advantage of people coming to you through their own choice. It's what successful social media managers focus on throughout their campaigns. Pacing and leading as it's sometimes referred to. Pace the customer through communications, and lead them to make the buying decision themselves.
Creating inbound leads without forceful sales procedures generates results
People are more willing to do business with companies, when they come to the decision to use the services, or products themselves, without being spoon-fed a sales pitch.
That shift in sales happens through brand exposure. The more people are exposed to company logos, the more they'll remember the service.
Not only does it provide businesses with a cost effective marketing method, it also establishes customer trust. Not every consumer is aware of the low cost custom embroidery solutions available, and often mistake the workwear for corporate embroidered workwear, giving the impression that its costly, therefore you must be a credible business to have a branding budget.
Of course, embroidered clothing does not need a high budget
You only have to take a walk into most busy market locations, and there's a high chance you'll see a personalised clothing stance, stalls where you can have your kid's picture printed onto a tee shirt, baseball cap, or hoodie, that's casual embroidery and used for the fun of it.
Naturally, buying products for fun isn't the same as business use. Yet, with a little creativity, you can use it to super charge your business when you implement it with branding and marketing in mind.
The corporate appearance can be achieved for any type of business
Hospitality, catering, gardening, fitness instructing, and everything in between... there are embroidered clothing solutions that can amp the volume of your professional service, increasing your brand exposure.
Get creative and harness the power of custom embroidered clothing in your business.